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QIC’s Eastland Shopping Centre

PlayOn! and QIC worked in partnership to create a space that not only delivers on fun and adds value to families shopping in the centre


As a part of Eastland’s re-development, PlayOn! and QIC have collaborated to created three play areas throughout the centre featuring PLAYTIME’s soft play sculptures and an innovative cube climbing net.


The Innovative focal points of the area are our very own designed Play Houses, adding play value at every turn. Along with the two Play Houses you will find climbable boxes, activity tables and play blocks that allow for multiple patterns of play, igniting imaginations and inspiring thoughtful, active fun.”

Phase 2

The sculptural soft play design features modern, artistic shapes and forms offering parents and kids opportunities to interact and play in a safe, hygienic and fulfilled environment, whilst the climbing net encourages dexterity, physical, and cognitive strength in challenging, fun and above all social manner.

The LED benches installed, feature a touch responsive system that continuously cycles through a series of eye catching programs tempting shoppers to sit, play and discover.

Commenting on the immediate popularity of the digital furniture, CEO of Innovative Retail, Dale Smorgon believes that “we are entering a new phase of technology that interacts with shoppers, constantly providing more immersive ways for us to be entertained, educated and informed.”

“Its particularly exciting for us to deliver this level of innovation for QIC, whose ‘connected centre’vision for Eastland is raising the bar for others to follow.”